"The Hypocrite" delves into a critical discourse that is resonating with individuals across various spheres. In the context of climate advocacy, the film examines the inherent contradiction between personal actions and systemic efforts. The story is masterfully woven through the perspective of a professional skier, confronting the complex interplay between advocating for change and relying on fossil fuels for athletic pursuits. The film aspires to foster unity and collaboration within the outdoor community, transcending perceived hypocrisy and feelings of not fitting in. It aims to dismantle the culture of individual blame and guilt, focusing instead on the systemic shifts required to pave the way for a sustainable future. By erasing the boundaries that label individuals as hypocrites, the narrative invites viewers to recognize the urgent need for collective action and change.
There is more to winter than cold, short and dark days – there is a group of people who live for the winter and the opportunities it provides for having fun. Nitro is not your normal company, it´s a family and a collective on a mission to spread the joys of snowboarding to as many people as possible. 28 WINTERS captures the heritage, the team, and the current state of Nitro Snowboarding by showcasing the many different personalities within the family, featuring Nitro Co-Founder Thomas Delago, Marcus Kleveland, Eero Ettala, Elias Elhardt, Austin Smith, Bryan Fox, Sam Taxwood, Jeremy Jones, Sven Thorgren, and the rest of the Nitro team. The Nitro family will take you through a journey of why they pursue the snowboarding dream and how all their different lines lead to the same conclusion – it´s all about the freedom, friends, and fun. Snowboarding is as inspiring and fun as you make it, it´s an escape from reality – the possibilities are endless.
Follow the Nitro Team through a wild season full of ups and downs.
Mack Dawg Productions People Crew is back at it again with our new 2008 release, Down With People. Last years movie We're People Too had major successes, including Austin Smith winning TransWorld SNOWboarding Magazine's "Rookie of the Year" and "Video Part of the Year" from his standout debut.
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